eb444 Privacy Policy

1. Information We Collect

eb444 collects personal information in order to operate the platform safely, process financial transactions, verify player identities, and deliver a personalised gaming experience. The categories of personal data we collect are set out below.

1.1 Registration Data

When you create an eb444 account, we collect the following mandatory information: your full legal name, date of birth, residential address, mobile phone number, and email address. This information is required to create and maintain your account, verify your identity, and comply with anti-money laundering (AML) obligations.

1.2 Identity Verification Data

As part of our age and identity verification process, eb444 may request copies of official identity documents. Accepted documents include a Bangladesh National Identity Card (NID), a valid passport, a driver's licence, or a recent utility bill. These documents are used solely for verification purposes and are stored securely in accordance with the retention schedule in Section 5.

1.3 Financial Transaction Data

eb444 records all deposits and withdrawal transactions processed through your account. This includes mobile wallet identifiers (such as bKash, Nagad, or Rocket account numbers), transaction amounts in Bangladeshi Taka (৳ BDT), transaction timestamps, and transaction reference numbers. eb444 does not store full payment card numbers or mobile wallet PINs.

1.4 Gaming Activity Data

We collect records of your gaming activity on the eb444 platform, including games played, wagers placed, bonus claims, bet history, and session duration. This data is used to operate the platform, resolve disputes, fulfil responsible gaming obligations, and improve the eb444 service.

1.5 Technical and Device Data

When you access eb444, our servers automatically collect certain technical information, including your IP address, browser type and version, operating system, device type, referring URL, and pages visited within the platform. This data is used for security monitoring, fraud detection, and aggregate platform analytics.

1.6 Communications Data

If you contact the eb444 support team by email or live chat, we retain records of those communications, including the content of your messages and any attachments. This data is used to resolve your enquiry and to improve our support services.

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2. How We Use Your Data

eb444 processes your personal data on the following legal bases and for the following purposes:

2.1 Contract Performance

The primary basis on which eb444 processes your personal data is the performance of the contract between you and eb444 — namely, the provision of online casino and sports betting services. This includes processing your deposits and withdrawals, crediting winnings to your account, delivering bonus offers, and providing customer support.

2.2 Legal Obligations

eb444 is required by applicable law to collect and retain certain personal data, including identity verification records and financial transaction logs, in order to comply with anti-money laundering (AML) regulations and responsible gaming obligations. We process your data for these purposes regardless of your consent, as it is a legal requirement.

2.3 Legitimate Interests

eb444 processes certain categories of data — particularly technical and device data — on the basis of legitimate interests. This includes: detecting and preventing fraud and account compromise; monitoring platform security; conducting aggregate analytics to improve the eb444 service; and sending you service-related communications such as account security alerts, transaction confirmations, and updates to these policies.

2.4 Consent-Based Processing

Where eb444 sends you promotional communications — such as bonus offers, seasonal promotions tied to BPL, IPL, Eid, or Pohela Boishakh campaigns — we do so on the basis of your consent. You may withdraw consent to receive marketing communications at any time by contacting [email protected]. Withdrawal of marketing consent does not affect the lawfulness of processing that occurred prior to withdrawal, and it does not affect the processing of your data for contract performance or legal compliance purposes.

2.5 Responsible Gaming Purposes

eb444 uses your gaming activity data — including session frequency, bet sizes, and deposit patterns — to identify signs of problem gambling behaviour and to fulfil our responsible gaming obligations. This may include contacting you proactively with information about responsible gaming tools, or restricting your account activity where required by our responsible gaming policies. See our Responsible Gaming page for full details.

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3. Data Sharing & Third Parties

eb444 does not sell, rent, or trade your personal data to any third party. We share your data only in the limited circumstances described below, and only to the extent necessary for each specific purpose.

3.1 Payment Service Providers

To process your deposits and withdrawals, eb444 shares the minimum necessary financial data with our payment processing partners, including bKash, Nagad, Rocket, and Upay. These providers act as independent data controllers for the data they process in connection with their own services and are subject to their own privacy policies. eb444 shares only what is strictly required to complete the transaction and does not grant payment providers access to your gaming history or other account data.

3.2 Identity Verification Services

eb444 may engage third-party identity verification service providers to assist with the verification of your identity documents. These providers process your data solely on eb444's instructions and are contractually bound to maintain the confidentiality and security of the data they handle.

3.3 Technology and Infrastructure Providers

eb444 uses third-party technology providers for platform hosting, database management, content delivery, and security services. These providers are classified as data processors acting on eb444's behalf and are bound by data processing agreements that prohibit them from using your data for any purpose other than providing the contracted service to eb444.

3.4 Game Software Providers

The casino games available on eb444 are powered by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, among others. These providers may receive certain technical session data necessary to operate their games. They do not receive your full account profile, financial details, or identity documents.

3.5 Legal and Regulatory Disclosure

eb444 may disclose your personal data to law enforcement agencies, regulatory bodies, or other government authorities where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of eb444, its players, or the public. We will notify you of any such disclosure where we are legally permitted to do so.

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4. Cookies & Tracking

eb444 uses cookies and similar tracking technologies to operate the platform, maintain your session, and gather aggregate analytics data. A cookie is a small text file placed on your device by our web server when you visit eb444. Cookies do not contain executable code and cannot access other files on your device.

4.1 Essential Cookies

These cookies are strictly necessary for the eb444 platform to function. They enable core features such as maintaining your login session, remembering your account preferences, and ensuring the security of your session. Essential cookies cannot be disabled without impairing your ability to use the platform.

4.2 Analytics Cookies

eb444 uses analytics cookies to understand aggregate user behaviour on the platform — for example, which pages are most frequently visited, how long players spend on each section, and which device types are most commonly used. This data is analysed only in aggregate form and is not used to identify individual players. Analytics cookies can be disabled without affecting platform functionality.

4.3 Security Cookies

eb444 uses security cookies to detect and prevent fraudulent activity, including account takeover attempts and bot traffic. These cookies help us identify unusual access patterns that may indicate a security risk to your account and are an important component of our multi-layer fraud prevention system.

4.4 Managing Cookies

You can manage or delete cookies through your browser settings. Most modern browsers allow you to block all cookies, block third-party cookies only, or delete existing cookies. Please be aware that disabling essential cookies may prevent you from logging in to your eb444 account or accessing certain features of the platform. For instructions on managing cookies in your browser, please refer to your browser's help documentation.

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5. Data Retention

eb444 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations. The following retention periods apply to the main categories of data we hold:

Upon expiry of the applicable retention period, personal data is either securely deleted from eb444's systems or irreversibly anonymised so that it can no longer be associated with any individual player. Where anonymised data is retained for aggregate analytics, it is no longer considered personal data and falls outside the scope of this Privacy Policy.

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6. Your Privacy Rights

As an eb444 player, you hold a number of rights in relation to the personal data we hold about you. eb444 is committed to facilitating the exercise of these rights promptly and without charge. To exercise any of the rights described below, please contact [email protected] with the subject line "Privacy Rights Request" and include your registered account email address.

eb444 will respond to all privacy rights requests within 30 days of receipt. Where a request is complex or eb444 receives a large volume of requests simultaneously, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reason for it within the initial 30-day period. eb444 will not charge a fee for processing privacy rights requests unless a request is manifestly unfounded or excessive.

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7. Data Security

eb444 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security programme includes the following measures:

• SSL/TLS Encryption: All data transmitted between your device and the eb444 platform is encrypted using current industry-standard SSL/TLS protocols, ensuring that data cannot be intercepted in transit.
• Encrypted Data Storage: Personal data held in eb444's databases is encrypted at rest. Encryption keys are managed separately from the encrypted data and are rotated on a regular schedule.
• Access Controls: Access to systems that hold personal data is restricted on a need-to-know basis. All staff access is authenticated using multi-factor authentication, and access logs are maintained and reviewed regularly.
• Intrusion Detection: eb444's infrastructure is monitored continuously for signs of unauthorised access, unusual traffic patterns, and potential security incidents. Automated alerts trigger immediate investigation by our security team.
• Penetration Testing: eb444 commissions regular penetration tests and security audits conducted by independent third-party security professionals to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: In the event of a data security incident, eb444 has a documented incident response plan that sets out the steps to be taken to contain the incident, assess its impact, notify affected players, and report to relevant authorities where legally required.

While eb444 takes all reasonable steps to protect your personal data, no internet-based service can guarantee absolute security. You also have an important role to play in keeping your account secure: use a strong, unique password for your eb444 account, do not share your login credentials with anyone, and contact [email protected] immediately if you suspect your account has been compromised.

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8. Policy Updates & Contact

eb444 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made to this policy, we will notify registered players by email to the address associated with their account, and we will update the "Last Updated" date at the top of this document. The updated policy takes effect from the date of publication.

8.1 Minor Updates

For minor, non-material updates — such as corrections of typographical errors, clarifications of existing practices, or updates to contact information — eb444 reserves the right to publish the updated policy without individual notification. It is your responsibility to review this policy periodically, and your continued use of the eb444 platform following any update constitutes acceptance of the revised terms.

8.2 Contact the Data Team

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data eb444 holds about you, please contact our data team using the details below. We aim to respond to all privacy-related enquiries within 5 business days.

This Privacy Policy should be read alongside the eb444 Terms & Conditions and Responsible Gaming Policy, both of which contain additional information relevant to the processing of your personal data in the context of your use of the eb444 platform.